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Bare Knuckle Blog
Social media is a powerful tool for increasing brand awareness but it can also damage your reputation. Good word about your blog or business can quickly spread through social networking websites. However, controversies and derogatory comments can spread just as easily. Negative impressions about your brand will continue to circulate online and imprint on the minds of people unless you do something about it. (more…)Allison Kulage
Yeah, Google is kind of like Big Brother: an all knowing being that tracks our every move, can bring a planet to it’s knees with one change in the algorithm and now can read your mind? While it’s scary for most people, it’s gold for SEOs like us and that’s why we go to things like the Search Marketing Expo. We help bring the most relevant quality content to you while you’re searching, is that not what you want? During a panel with Jack Menzel, a local search engineer at Google, I learned a little more about how our search results are being influenced by our social habits. (more…)Bare Knuckle
Where in the world are these Bare Knuckle Ladies? We’re in San Jose, California at the Search Marketing Expo and it’s pretty freaking cool. I just finished a session on creating buzz on twitter which was absolutely invaluable and I MUST share. (more…)Bare Knuckle
Nostalgic Goodness or Space Invader?
It feels like just yesterday we were complaining about the new Facebook layout. Most of us complained (yea, I moaned about it too) but now we have embraced it. While it’s true that I haven’t read nearly as many status updates as I would like from my obscure friends but once you get over a few hundred friends, it’s always been difficult to keep up. On December 23rd, right when you’re the busiest with your loved ones, all profiles will begin the migration to the new Timeline format. You have 7 days before your timeline goes live to go through and make changes to your timeline to be sure that only the intended eyes see your history. I went ahead and adapted the change this morning; I found that a majority of my posts that were originally private are now available to the world. I was informed that my timeline displays myself as a huge Jackyl fan. While I will always pledge allegiance to “I Stand Alone,” I am not a Jackyl die-hard. Editing has ensued. It’s very important to know how to change your settings which can be very difficult with another new platform. Watch Facebook’s introduction to Timeline.
But here’s the great thing, you can choose to either make each individual disappear from your Timeline or just make your entire timeline private to your friends. Here is a quick cheat sheet.
So, you’re ready to take the leap off that cliff and start tweeting like a parakeet right? Ok, so maybe just a little hop, and you’d like to stay grounded for now? No matter what your comfort level is, that first Twitter experience is intimidating. We’ve all been there… staring at a newly created Twitter account with no clue how to build the profile page or what to post for our first tweet. And then the thought of keeping up with it every minute of every day? Yikes!
But to play in the social space, and to keep up with your competition, many businesses need to be tweeting. As if you didn’t already have enough to do in your day right? So we’ve compiled a list of a few sites to help get you started.
I awoke this morning to a stream of Facebook comments about how much everyone hates the new layout. Every time Facebook makes a change, this is par for the course. Why do we hate change so much? Why do we instantly feel like Facebook is trying to pull one over on us and turn our lives upside down? Couldn’t it be possible, perhaps, that they really are just trying to improve the user experience? If you ask me, I think every little change is tied into how they can get us to click on the ads. But I’m a bit of a conspiracy theorist myself. Is it a coincidence that the pop up on the sidebar is frighteningly close to the ads and you have to click out of the sidebar to make it go away, thus risking a click on the ad?
Many businesses block their employees from using Facebook while on their dime, and for varying reasons. The perception of Facebook as nothing but a time wasting site where people play FarmVille all day, post embarrassing photos of the one-drink-too-many episode, or talk about what they had for breakfast, keeps many employers from opening up the bandwidth to allow “Facebooking” at work. But Facebook doesn’t have to be a productivity-killer. Approached the right way, it can actually enhance your marketing strategy.