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Bare Knuckle Blog
Let me start by saying I am a free t-shirt slut. I have no shame when it comes to getting my hands on a free T.
Not my size…no problem.
Super ugly color and design….yes please.
Sandpaper/cotton blend….sure I’ll put it on right now!
Which leads me to this past Friday. Allison and I attended an event hosted by The Circuit at the Hamilton County Business Center. This particular event featured Matt Dooley and Mike Sarow the masterminds behind Kapture. If you haven’t yet heard of Kapture you will.
Here is my attempt to explain Kapture… Ever have one of those moments with a friend that was just hilarious or inspiring and wish you could share it with others? Well, with Kapture you can… Seriously if you don’t know anything about Kapture go to their website and check it out, these guys are going to be super successful.
But how do I know Matt and Mike are going to be successful you ask. Yes they have their shit together. Yes their product is incredibly well thought out and designed brilliantly. Their marketing? Yeah it’s fantastic and sure they had an unbelievably successful kickstarter campaign. Regardless of all these things I know they will be successful because… they gave me a free t-shirt. A good free t-shirt, a well designed, appropriately sized, and comfortable free t-shirt.
So I say well done Mr. Dooley and Mr. Sarow. I appreciate your business venture, your contribution to the tech community, and your passion for your product. But most importantly I appreciate the high quality t-shirt you gave me.
There was a time long ago when hashtags on Facebook were clickable, and then they took that feature away. But for a long time, people were still using hashtags on Facebook. Even some social media companies and so-called experts were using hashtags. The rest of the social media so-called experts took their jabs at these companies, and some even created entire Facebook pages and groups around the subject, and weren’t too nice about it. Check this out:
Please note, I don’t condone the use of the “r” word in this context. I’m using this to illustrate a point.
And then, in one day these very people under fire went from idiot savant to marketing genius, thanks to Facebook introducing hashtags on Facebook. One moment they are being teased, and touted as non-experts who are behind the times and out of touch with the evolution of social media. The next moment, they are suddenly ahead of their time, brilliant forward thinking marketing experts, seemingly knowing something that the rest of us weren’t privy to. It’s all in the perception. Who’s right? Who’s wrong? Does it matter?
What really matters is if those social media experts are providing value for your business. Are they raising brand awareness? Are they creating conversation that is engaging? Are they reaching out to your market and driving them to convert to a visit, a lead, or a sale? Are they bringing you people who are buying what you’re selling? That’s really all that matters at the end of the day.
My advice to you, make sure you’re working with someone who is keeping up with the news, and know that this stuff changes every day. And most importantly, take everything you hear with a grain of salt. The internet is still the wild west, and we’re all in this together, learning as we go along. Oh and one last thing… play nice. You never know when an insult is going to come back to bite you in the ass.Allison Kulage
Join the Bare Knuckle team! We’re looking for better than the best of the best. Do you have what it takes? Knuckle up and call us. Check out our job description here.Allison Kulage
Yeah, Google is kind of like Big Brother: an all knowing being that tracks our every move, can bring a planet to it’s knees with one change in the algorithm and now can read your mind? While it’s scary for most people, it’s gold for SEOs like us and that’s why we go to things like the Search Marketing Expo. We help bring the most relevant quality content to you while you’re searching, is that not what you want? During a panel with Jack Menzel, a local search engineer at Google, I learned a little more about how our search results are being influenced by our social habits. (more…)Bare Knuckle
Where in the world are these Bare Knuckle Ladies? We’re in San Jose, California at the Search Marketing Expo and it’s pretty freaking cool. I just finished a session on creating buzz on twitter which was absolutely invaluable and I MUST share. (more…)Bare Knuckle
Nostalgic Goodness or Space Invader?
It feels like just yesterday we were complaining about the new Facebook layout. Most of us complained (yea, I moaned about it too) but now we have embraced it. While it’s true that I haven’t read nearly as many status updates as I would like from my obscure friends but once you get over a few hundred friends, it’s always been difficult to keep up. On December 23rd, right when you’re the busiest with your loved ones, all profiles will begin the migration to the new Timeline format. You have 7 days before your timeline goes live to go through and make changes to your timeline to be sure that only the intended eyes see your history. I went ahead and adapted the change this morning; I found that a majority of my posts that were originally private are now available to the world. I was informed that my timeline displays myself as a huge Jackyl fan. While I will always pledge allegiance to “I Stand Alone,” I am not a Jackyl die-hard. Editing has ensued. It’s very important to know how to change your settings which can be very difficult with another new platform. Watch Facebook’s introduction to Timeline.
But here’s the great thing, you can choose to either make each individual disappear from your Timeline or just make your entire timeline private to your friends. Here is a quick cheat sheet.
So, you’re ready to take the leap off that cliff and start tweeting like a parakeet right? Ok, so maybe just a little hop, and you’d like to stay grounded for now? No matter what your comfort level is, that first Twitter experience is intimidating. We’ve all been there… staring at a newly created Twitter account with no clue how to build the profile page or what to post for our first tweet. And then the thought of keeping up with it every minute of every day? Yikes!
But to play in the social space, and to keep up with your competition, many businesses need to be tweeting. As if you didn’t already have enough to do in your day right? So we’ve compiled a list of a few sites to help get you started.
I awoke this morning to a stream of Facebook comments about how much everyone hates the new layout. Every time Facebook makes a change, this is par for the course. Why do we hate change so much? Why do we instantly feel like Facebook is trying to pull one over on us and turn our lives upside down? Couldn’t it be possible, perhaps, that they really are just trying to improve the user experience? If you ask me, I think every little change is tied into how they can get us to click on the ads. But I’m a bit of a conspiracy theorist myself. Is it a coincidence that the pop up on the sidebar is frighteningly close to the ads and you have to click out of the sidebar to make it go away, thus risking a click on the ad?
Many businesses block their employees from using Facebook while on their dime, and for varying reasons. The perception of Facebook as nothing but a time wasting site where people play FarmVille all day, post embarrassing photos of the one-drink-too-many episode, or talk about what they had for breakfast, keeps many employers from opening up the bandwidth to allow “Facebooking” at work. But Facebook doesn’t have to be a productivity-killer. Approached the right way, it can actually enhance your marketing strategy.