Bare Knuckle Blog

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Ranking Reports are Worthless

There. I said it. I’ve been thinking it for years, and now I’ve just come out and said it. Pardon my frankness but I feel like a broken record lately, as I am continually trying to do damage control because someone Google’d themselves and didn’t see what they were expecting to see in the search results.

You may have done it yourself, or perhaps your boss just stormed into your office asking what the h-e-doublehockeysticks you’re paying for this worthless SEO stuff. It’s ok, you’re not alone. Google rules the world and we all want to win in Google. But it’s time to set things straight and really drive this point home: stop Googling yourself. What you see in the search results will be different than the person next to you, and different than what you see two hours from now. (more…)

How to Win Online: Be Awesome Offline

Seriously. It’s just that simple.

I hear the question all the time: how do I succeed online? How do I win with the search engines? How can I get more visitors to my site, more Facebook fans, sell more widgets… Many people look for a magic bullet or some secret sauce. They think Google is some amazing entity that will only grant you a top ranking position if you can crack their code. (more…)

Get your Virtual View on! Making Your Google Maps Page Stand Out by Welcoming Users Inside

If you’re a Google Maps user, then you may have seen a local business listing that lets you take a virtual walk inside the location. Google Maps allows businesses to create a 360° panoramic view of the inside of their business and yes, it’s pretty sweet.

Aside from being a super cool feature, adding this to your digital marketing strategy can help your business rise to the top. (more…)

What do people think of our lunch and learn workshops?

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Back by Popular Demand! Digital Marketing Lunch and Learn Workshop Series!

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Twitter 101: Tips, Tricks, and Tweets

So, you’re ready to take the leap off that cliff and start tweeting like a parakeet right? Ok, so maybe just a little hop, and you’d like to stay grounded for now? No matter what your comfort level is, that first Twitter experience is intimidating. We’ve all been there… staring at a newly created Twitter account with no clue how to build the profile page or what to post for our first tweet. And then the thought of keeping up with it every minute of every day? Yikes!

But to play in the social space, and to keep up with your competition, many businesses need to be tweeting. As if you didn’t already have enough to do in your day right? So we’ve compiled a list of a few sites to help get you started.
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What the heck is a QR Code and how can it help my digital marketing strategy?

QR Code for Bare Knuckle Marketing's home page

QR Codes are popping up everywhere. You see them on billboards, marketing materials, a menu at your favorite restaurant, business cards, and if you look close enough, they’re even on the back of your bottle of beer. Go get a beer and check it out for yourself. It’s ok, we’ll wait.
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Dear Facebook, We Fear Change. That is all.

I awoke this morning to a stream of Facebook comments about how much everyone hates the new layout. Every time Facebook makes a change, this is par for the course. Why do we hate change so much? Why do we instantly feel like Facebook is trying to pull one over on us and turn our lives upside down? Couldn’t it be possible, perhaps, that they really are just trying to improve the user experience? If you ask me, I think every little change is tied into how they can get us to click on the ads. But I’m a bit of a conspiracy theorist myself. Is it a coincidence that the pop up on the sidebar is frighteningly close to the ads and you have to click out of the sidebar to make it go away, thus risking a click on the ad?
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Why Cats Are Licking My Dad’s Garage Door

My dad is a funny guy. He enjoys bombarding his entire email list with mass email forwards with his views on just about everything. My happiest day was the one he found out how to BCC everyone on his list.

Most of the time when I get his emails I just grumble to myself “oh dad”, shake my head, and hit delete. But sometimes, the stuff he sends me is pure comedic gold. Today was one of those days. So, today I share with you… the first blog post in what I hope to be a long series of “Stuff My Dad Emails Me”.
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